Monday, August 23, 2004

Why Women Are Leaving Corporate America in Droves


Here's what author and president of Big Fish Marketing, Inc. Robin Fisher Roffer has to say:

• There’s a brain drain going on in corporate America. Women are leaving their jobs and going home to start their own businesses -- consulting practices and cottage industries -- so they can better balance career and family.

• Life trumps the job description. And women are choosing life.

• Corporate America needs to wake-up to the fact that it should be looking inside its female workforce, not at their job descriptions to figure out how to make allowances for a life that goes way beyond 9-5.
• I’m talking about finding ways to let your female workers live outside the box.

• Thanks to a worker’s market, the National Quit Rate is now at 14.7%, the highest in almost ten years.

• Validating your female employees by helping them to develop their own personal brand strategy is one way to ensure staying power.

• Being pigeonholed is just about the worst state of affairs, and that’s what happens when you shove people into a box that’s pre-fab and pre-determined.

• Am I talking about a revolution? In a way, yes. Because I’m asking employers to suggest that there is more behind "here’s your job -- like it or leave it." It simply costs too much money to continue to lose valuable women only to replace them with others who will ultimately leave.

To read the entire article, visit: Why Women Are Leaving Corporate America in Droves

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