Impulsive Entrepreneurship

It looks as though Ellen DeGeneres (pictured) is starting her own record label called eleveneleven. What triggered this impulsive entrepreneurial endeavor? Two things:

1. A season of judging on "American Idol."
2. A first act of 12-year-old Greyson Chance (pictured), who recently became a sensation on YouTube (25,000,000+ views!) with his piano version of Lady Gaga's "Paparazzi."

Read more here and here.

Photo credit: Michael Rozman/Warner Bros/Associated Press)