Best Way to Reach Customers? Face-To-Face.

Source:  Cox Business

The Cox Business Snapshot of Women Entrepreneur Survey was fielded among 624 U.S. women business owners and was conducted in October to coincide with National Women’s Small Business Month.  They set out to identify what opportunities and challenges are driving these women leaders.

One snippet of data:

85% of the women surveyed said there are business challenges that are unique to being a woman. 73% said gender bias was a problem and 55% said there are industries where there aren’t many opportunities for women.

Women prefer face-to-face meetings with customers versus email, telephone, social media or snail mail.  What also scored high for women is having control of their destinies.  No surprises there.

Learn more here.