Ilene Keivel started her career in the health care industry, working in sports medicine and outpatient physical therapy. But her inner calling was centered around baking and decorating. She decided to leave the physical therapy career, work at a cookie bakery for a short while, and then start her own business. Hence, Geneva, Illinois-based Sweet Natalie's was born in 2012, naming it after her daughter.
When Keivel had changed her diet to gluten-free, she noticed how hard it was to find items that adhered to her diet and were tasty. That prompted her to change her bakery's business model and develop gluten-free foods, Paleo, low carb, vegan and so forth. Plus, the bakery was turned into a co-op in 2014 where she invited other bakers to come in on a rotating schedule to bake in her kitchen, which is open 24 hours a day.
What Keivel earned while growing her business is to go with the times, listen to your customers, and adapt.
Read more here.
Screenshot courtesy of Sweet Natalie's
Sunday, January 29, 2017
Saturday, January 21, 2017
Let's support equal rights, women's rights, and human rights in general.
Read more here.
Saturday, January 14, 2017
Putting the elephant on the table: The real issue at hand is not getting more women to start a business, but rather providing support to women who are already in business to enable them to grow their enterprises to the next level.
The McKinsey Institute projects that if women business owners achieved the same level of success as their male counterparts, $3.2 trillion in revenues and employ 16 million people.
How can women-owned firms grow their enterprises? Read more here.
Sunday, January 08, 2017
Read more about the importance of goal setting and get a few tips here.
Sunday, January 01, 2017
... the past year  has seen some staggering success stories, with women entrepreneurs raising record funding rounds, blowing past revenue goals, founding barrier-breaking businesses, and -- in many cases -- beating the men at their own game.Check out the 10 highlights here. Meanwhile, start that business! And if it is in coding, you are even more in luck. Make it awesome. Make it yours.