Saturday, April 14, 2018

How One Idea Can Lead to Another When Starting a Business

What does Birmingham, U.K-based Katjes Magic Candy Factory do that no other factory can:  make customer-designed sweets using a specially engineered 3D printer.

Here's the scoop.  The idea came to Melissa Snover while she was in the process of growing her first confectionary startup, Goody Good Stuff, a pioneer in the market for vegan sweets.
The company started as a business-to-business model leasing the 3D printers, licensing software, and ingredients that would allow customers in stores to design bespoke gummy candy. It has since added two more revenue streams: consulting about 3D food printing and marketing to the entertainment industry (which included an appearance at an after-party at last year’s Grammy Awards). The company turned a profit by the 18-month mark, and revenues are forecast to double annually.
How about that for a turn of events?  It goes to show you how one idea can lead to another when starting a business.

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