Sunday, June 28, 2015

The Pitch: Hunting Women Business Owners

The Pitch, launched by SheKnows Media, is a vehicle for female founders to deliver their pitch and allow it to build steam among potential consumers.  Many of the entrepreneurs showcased in The Pitch will all be solving problems that are common to them.   Watch Tonya Von Court's pitch above.
The Pitch will continue to produce and air new videos each week from entrepreneurs and activists launching both for profit and nonprofit ventures. Audience members will have the opportunity to comment, share, and upvote their favorites using a set of custom emojis. There will also be a live judged Pitch event at the BlogHer15 conference on July 18.
Bottom line:  You gotta sell your vision ladies!

Read the entire article:  New Platform Helps Women Entrepreneurs Master the Art of the Pitch

Saturday, June 20, 2015

Who Are You Hanging Out With?

Who you hang out with can make a difference on how far you travel on the success train.
The people we choose to surround ourselves with often matter a great deal to our success — especially when we are trying to thrive as entrepreneurs. That’s because spending time alongside other motivated and successful people can have positive effects on our own success. 
It can be hard to find other successful women to learn from and collaborate with, but hopefully this blog, for example helps.

Studies show that women who attend events with another woman set very different goals—more ambitious goals—for themselves compared to women who attend alone.

Read more:  A Friend's Support Can Make Women Better Entrepreneurs

Saturday, June 13, 2015

How to Conquer a Male-Dominated Business Landscape

Compared to male-owned businesses, women business owners generally fail at a higher rate (failure is not a bad thing), employ fewer people and generate less revenue.  Despite that, women entrepreneurs are the fastest-growing segment of business owners in the U.S.

The reasons for women trailing are complicated and varied.  For a booster, read this:

6 Female Entrepreneurs Share Their Best Business Advice


Saturday, June 06, 2015

Fortune Favors Bold Women Entrepreneurs

Crowdfunding platforms such as Indiegogo and Kickstarter are everything but the rage these days.  Why not?  For crowdfunding benefits are the ability to quickly raise capital and the enhanced marketing profile generated via the fundraising campaign.

But almost as important is how crowdfunding allows startups to pursue fast and relatively affordable market validation for their products.

According to Techvibes.com, crowdfunding also offers much better opportunities for women entrepreneurs than traditional venture capital, which directed as little as 4% toward women-run startups versus 96% for male-fronted companies according to recent research.
“Women entrepreneurs are incredibly successful with crowdfunding raises,” said [Craig] Asano [Executive Director of the National Crowdfunding Association of Canada (NCFA). “Through crowdfunding women entrepreneurs, project owners and company owners are achieving much higher raises, and in some cases they are more successful than men.”
Read the entire article:  Crowdfunding Cultivates 'Fail Fast' Culture, Helps Women Raise Startup Capital

For more on crowdfunding that we've written about, visit here.

Saturday, May 30, 2015

Kauffman Index 2015: A Multilayered Portrait of Entrepreneurship in America

The numbers in the new 2015 Kauffman Index reveal a multilayered portrait of entrepreneurship in America right now.  Here are five of the trends.
  1. Opportunity versus necessity
  2. Startup density
  3. Still a man's world?
  4. Race, ethnicity, and immigration
  5. Age matters, and so does education, but not the way you think
In the case of Still a Man's World, the trend is not so positive for women:
The preponderance (63.2%) of newly minted entrepreneurs were men, while only 36.8% of women started their own venture in the most recent year. The number of female entrepreneurs is close to the 20-year low of 36.3% from the 2008 Index. For comparison, there was more equity between genders in 1996 than there is now.
  • Men: 1996 56.3%, 2014: 63.2%
  • Women: 1996:43.7%, 2014: 36.8%
Learn more:  The State of the American Entrepreneur in 2015

Sunday, May 24, 2015

What Used to be a Man's World on Business Ownership Is Long Gone

Twenty-eight years ago Pam Sullivan wanted to launch her own marketing company in Boston but ran up against one serious problem:  As a female sole proprietor, she couldn't secure a loan. With help from the Small Business Development Center, she put together a business plan and secured the money that helped launch a new career.

Fast-forward to now where that sort of problem is a lot rarer.

According to a new report, "2015 State of Women-Owned Businesses," commissioned by American Express OPEN, nationally, the number of women-owned businesses has increased 74 percent since 1997.  Sales figures for women-owned businesses in New Hampshire where Sullivan is based now reached nearly $8 billion, more than double the total in 1997.

One of the key statements made in the article is this:
“What I’d attribute the growth to is there are quite a large amount of resources, things like the Small Business Association, groups that are very willing to extend their help,” she [Tonya Rochette, vice president and partner at Human Resource Partners, which has offices in Concord and Dover] said. “And perhaps more women are willing to ask and accept the help.”
Read the entire article here.

Saturday, May 16, 2015

Most-Coveted Role Among A-List Actresses? Business Owner.

There's Jessica Alba with The Honest Company and Kate Hudson with Fabletics.  Now Oscar winner Halle Berry is one of the latest female celebrities to start a business. She launched Scandale Paris last year, a line of lingerie sold at Target stores.
For decades, famous faces have been hired by big corporations to sell hair dye, lipstick and high-end fashion. But now, more female celebrities are taking control and starting their own businesses. It’s also helping some balance career and motherhood.
Read more:  More celebrity women taking on role of business owner

Screenshot courtesy:  Scandale Paris

Saturday, May 09, 2015

Watch These Videos to Become a Better Entrepreneur

The Kauffman Foundation has released a series of six videos on success strategies for women entrepreneurs. The videos are part of Kauffman FastTrac, which helps educate aspiring entrepreneurs and provide them with the resources and community they need to grow their business.

Find the videos on finance, legal, negotiating, marketing, [what? no global expansion video?], social media and managing work-life balance here.

Screenshot courtesy:  Kauffman Foundation


Sunday, May 03, 2015

SBA Encourages Women to Win Federal Contracts

The Small Business Administration said it is implementing a law that gives women more opportunities to win federal contracts.  U.S. Sen. Jeanne Shaheen (pictured) says she is glad the agency has moved quickly to implement her legislation aimed at encouraging women-owned small businesses.
Shaheen says removing barriers to federal contracts will encourage more women to start their own small businesses, generating economic growth in New Hampshire and across the country.
Learn more.

Screenshot courtesy:  Jeanne Shaheen - United States Senator for New Hampshire

Sunday, April 26, 2015

Support for Female Entrepreneurs From Around the World

Eighteen (18) startups from around the world, will join Blackbox for the Spring 2015 Female Founders Edition (held in Palo Alto from April 27 - May 8, 2015) program.  Check it out here.  It's great to see support for female entrepreneurs from around the world!

Quick backstory:
Blackbox, the Silicon Valley accelerator dedicated to leveling the playing field for global startups, today announced their first-ever program comprised exclusively of women founders. Blackbox Connect Female Founders Edition is committed to helping women gain access to Silicon Valley resources and funding networks, and is powered by Google for Entrepreneurs.
Screenshot courtesy:  Blackbox


Sunday, April 19, 2015

Women Will Lead the Way to Economic Growth in the United States

According to the Ewing Marion Kaufman Foundation’s recent report “Sources of Economic Hope: Women’s Entrepreneurship," women business owners will lead the way to economic growth in the United States.

The report alludes to the fact that “accelerating women’s entrepreneurship could have the same positive effect on the U. S. economy as the large-scale entry of women into the labor force had during the 20th century.”

Read more from Anne Janiak (pictured) for Westfield Communications:  Leading female entrepreneurs to success

Screenshot:  Ann Janiak

Sunday, April 12, 2015

A Welcome Hangout For Bargain Hunters: The Man Cave

Marta Albizu (pictured) has opened an upscale men's consignment store that offers gently used men's clothing in excellent condition at even better prices.  Though she says the space offers something much more valuable.
With a sectional couch and a flat-screen television, a stately chess set replicating a treasure from the Qin dynasty, and the doting hospitality of owner Marta Albizu and her family, the store is a welcoming hang-out for bargain hunters.
Learn more here.

Screenshot courtesy Worcester Telegram & Gazette

Saturday, April 04, 2015

Are Women Making Financial Sacrifices To Start a Business?

According to a new study by Experian, women business owners may be making too many sacrifices when it comes to their personal finances — and it’s putting their personal credit ratings at risk.

The study examined both business and personal credit data on male and female business owners, then analyzed the differences between the credit profiles.

Here's what they found.

Sunday, March 22, 2015

#HerOwnBoss: Women Entrepreneurs Share Advice

How refreshing to see that the National Women's Business Council has launched a new project to share great advice, important truths and inspiring stories from women entrepreneurs.

For example, interviewee Jaime Nack says:
Be confident. Too often, women speak softly, don’t make eye contact, or use “maybe” or passive language when they talk about their work.  Be bold and embrace your success at every stage.  People are drawn to positive and confident entrepreneurs. 
Learn more:  #HerOwnBoss

Screenshot courtesy:  NWBC #HerOwnBoss (Jaime Nack)

Sunday, March 15, 2015

Where Are the Women Entrepreneurs?

Former Kauffman Dissertation Fellow Sarah Thébaud (pictured) recently wrote an insightful article for Newsweek about the lack of women in entrepreneurship:  Why Are There So Few Women Entrepreneurs?

She states:
... disparity is the fact that women are much less likely to lead new business enterprises. On average, men are nearly twice as likely as women to launch a new business. And women are primary owners of only about 28% of private firms.
According to Thébaud, the key reason why there are so few women entrepreneurs is an unconscious cognitive bias that is likely to play an important role. She says, "I find that women entrepreneurs are at a disadvantage because people are prone to doubt that they possess the kinds of traits and skills that we stereotypically associate with entrepreneurship."

Read:  Why Are There So Few Women Entrepreneurs? and related piece, The Gender Stereotypes of Entrepreneurship

Screenshot courtesy:  University of California, Santa Barbara, Sociology

Sunday, March 08, 2015

Dream Big and Go For It

Founder and CEO of Dream Big Toy Company Jodi Bondi Norgaard has a strong motto: "Dream Big and Go For It!"  She is one of many advocates who are pushing media and retail to do a better job portraying girls beyond stereotypes -- sending the message that girls can aspire to do more than wear a pink dress and tiara.

Ms. Norgaard launched her line of plush, sports-themed dolls, Go! Go! Sports Girls, six years ago.  "Many retail buyers told me my product would never sell because they weren't 'fashion-forward' enough to warrant a slot in the toy aisle alongside sexier competitors.  I never gave up because I believe strongly that girls deserve better.  Six years later I am flanked by other women who have started businesses to create change and shut down stereotypes that confine or degrade girls and women. What's more, sales for my products continue to increase," says Norgaard.

Visit  Go! Go! Sports Girls

Watch her TODAY Show video:  'Girls' toys?  Group of women revolutionize the toy aisle

All I can say is Go! Go! Jodi!  We are very proud of your accomplishments and wish you continued success.

Screen shot:  Go! Go! Sports Girls 

Saturday, February 28, 2015

Sunday, February 22, 2015

The Path to Business Ownership Is Challenging and Rewarding

According to a recent study by the National Association of Women Business Owners, the number of women-owned businesses has grown at one and a half times the national average for new businesses during the last decade.

Find out what kind of an impact that trend is having on industries.

Read:  Women business owners share stories of success

Screenshot courtesy:  Carter & Co. Communications (pictured is Holly Carter)

Sunday, February 15, 2015

Don't Start a Business For the Money

We've all heard the statement "don't start a business for the money."  What do you then start a business for?  It's usually to satisfy a need in the marketplace and you absolutely love the idea of being the one who can address the need with your skill set.  Hopefully the money will flow in later.

What else do you need to succeed in starting a business?  David Kiger outlines some considerations here:  Advice for Female Entrepreneurs.

Photo Credit: monukhan2013