How to Market Your Global Business Lady Gaga Style

The following is an article I [Laurel J. Delaney] wrote more than a decade ago and I still think it is relevant more than ever coming out of the global pandemic.  It was originally published by American Express.  I am surprised and delighted they had accepted it back then.  The photo that accompanies the piece is a little conservative but hey, you can't have everything!

American pop singer Lady Gaga has taken the world by storm with her robust voice, over-the-top theatrical performances and outrageous costumes. Global small business owners can learn from her without going to the same extremes. 

There are lots of little ways to reposition your business, be different, and have customers take notice of you both online and off. All it takes is a little innovation and determination.

Learn more. 

The One and Only Pop Superstar and Entrepreneur Lady Gaga: Greatest Female Singer of All Time

Tips, Tools and Resources from the Escape From Corporate America Blog

We feature a ton of resources, articles and opportunities here on our Escape From Corporate America blog to help women entrepreneurs grow but I want to make sure that on occasion, you check out the actual site on the right sidebar to see many of the amazing articles we feature.  Here's a sampling of six:

1. How to Market Your Business Lady Gaga Style
2. 5 Signs of Loosy-Goosy Management
3. From Cupcakes to Moneycakes:  3 Ways to Increase Sales and Profitability
4. Making the Most Out of Failure
5. Turning Limes to Limeade:  Entrepreneurship Can Surface in Many Places
6. 5 Actions for Double-Digit Business Growth

For more, visit Escape From Corporate America!

Go, Gaga, Go!

If you are hanging out Sunday evening, be sure to catch the Grammys (some highlights here) to take in the new Digital Diva: Lady Gaga (pictured in typical form). Her debut album has generated four No. 1 songs.

Always a fan of both Madonna and Fergie, it appears that Lady Gaga will soar past them both with her ability to go beyond just selling records and CDs to encompass everything from merchandising, touring, clothing design and makeup deals. She's got big time global appeal. More important, she sure can sing and perform stunningly!

Watch her. Don't miss her opening act with Elton John which is rumored to be the Grammy highlight. Looking for inspiration and creativity? Lady Gaga will deliver. She can teach us a thing or two about boldness and expressing ourselves -- whether through entertainment or entrepreneurship.

More here. Song clip here. Video clip here (McDonalds is advertising on it -- I'm lovin' it).