A Shoe Brand Named Miranda

Have you figured out what you are good at or sensed an unmet need? No worries.  Neither has multiplatinum country singer Miranda Lambert (pictured) who started a shoe brand named, of all things, Miranda, in tandem with her fifth album, Platinum. 

When Lambert was designing the line, her manufacturing partner told her that crystal-bedazzled boots - which are also platinum - might be too intense for the shoppers at DSW, a discount store that carries her collection. So she had a sample pair made in her size and has been wearing them onstage and in photographs for months. "I just decided we'd see what people start responding to," she said.

See what else is cooking for Miranda with her personal brand:

Dixie Shtick - Miranda Lambert creating her own empire

Related article where we talked about her entrepreneurial tendency in 2009, "Being Yourself is Back in Style."

Photo Credit: Creative Nickie

Being Yourself Is Back In Style

It's hard to equate music entertainers with entrepreneurship but there is a whole lot of similarity in that women entertainers, just like women entrepreneurs, are forever fighting for their right to be who they are and profit from their endeavors in the process.

Take Miranda Lambert (pictured), and the comment she made below in an interview with Whitney Pastorek, Entertainment Weekly that is oh-so-entrepreneurial:

You just rattled off the list of the men you hung out with at the ACM Honors. You seem to actually fit in pretty well with the Nashville boys’ club. How did that happen?

It is harder being a woman. This is a man’s business—it really is. Even just being the only girl on the bus. But I feel like it’s changing. We’re starting to show our colors, the girls are. I think a lot of the music I love is real music. It’s about real life. It’s about drinkin’ and cheatin’ and church—things that people really do. For a little while, I don’t know that a lot of women were singing about that. But that’s what I sing about—real life. Maybe that’s why I fit in. I think just being yourself is back in style, finally. I think Jamey Johnson’s a classic example of someone else who’s just saying, “Here I am. Like it or not, I don’t care. This is what I do.” I think it’s working because people are ready for it.

Read the entire interview here.