Reviving An Old School Brand

For 15 years María Obregón, who lives in Northern Chile, has been selling Avon beauty products, turning her work into a family business in which she has been joined by her husband and even the youngest of her children.  "Avon for me means freedom," she says with unconcealed delight. "It means independence. It means fulfilling myself as a woman, as a person."

Recent months have been difficult for Avon and its Brazilian owners, Natura & Co. The conglomerate, which sold its luxury brand Aesop to the French firm L'Oréal for over $2.5 billion, may soon take the same route with another brand, The Body Shop. Natura acquired The Body Shop in 2017 to exploit growing demand for ecological beauty products. But today its priority is to return to maximum profits and spending discipline, prompting a consolidation of assets and interests, reports Reuters.

Avon's challenge as a traditional brand is to be relevant to younger women.  Read on to learn more.

Books. Biometrics. Beauty Products. Women Continue To Break Records in Entrepreneurship

These 100 female entrepreneurs, executives and entertainers made their fortunes in every conceivable way.  But hard work was the real underlying strength that got them to where they are today. 

Bolstered in part by a rebound in the stock market, they are cumulatively worth a record $124 billion, up nearly 12% from a year ago. Building supply distributor Diane Hendricks remains No. 1 for the sixth year in a row, with a $15 billion net worth. Showrunner Shonda Rhimes and Insitro CEO Daphne Koller, whose firm is using AI to develop drugs more quickly, are among the eight newcomers.

Check out these self-made women who are taking the world by storm.