How Women Use Social Media to Grow Their Businesses

Social media is a key tool for many female entrepreneurs who are using it as a branding tool. By posting consistently and sharing everything from product photos to testimonials, female entrepreneurs know how to build trust and customer loyalty using social networking sites, often bypassing the need for expensive marketing campaigns.

Women entrepreneurs also know that social media can serve many other purposes simultaneously – marketing, branding and even customer service.

Here are just some of the ways you can use popular networking platforms to build your customer base and pilot your business to success.

Read more about how to use social media to grow your business.

Free is Good, Especially If It Helps You Grow Your Business

Free online entrepreneur workshops, seminars and business trainings are an indispensable tool for any business owner.

Whether it’s admin, marketing, branding, product development, e-commerce, going global, or something else, developing your skills is essential to improving your business.

Here's a collection of some of the best free online learning courses and resources to give you the business skills you need to succeed this year.

And even though this resource is not referenced in the article, don't forget to check out:  Women Entrepreneurs Grow Global® – to cover the going global aspect of your business (+ free wegginars)!

Leverage Social Media to Grow Your Business

I use LinkedIn to strategically connect with people who can help me grow my business and I write articles every once in a while about importing and exporting.  I use Twitter to post events, articles and helpful tips about anything to do with taking a business global (oh, and on the weekend, when I run, I post pictures of areas I run by).  On Facebook, it depends on my mood, but I typically post fabulous Chicago pictures, Like a lot of other friend's Pages and post an occasional article or event I am hosting on international trade.

And that's just the tip of the iceberg.  My goal when I post on social media, is to create value for people in the global trade space.  See what other social media platforms I leverage to become a savvy global marketer.  I even share a few tools for monitoring your competitors.

Here you go ... access a few tools and tips for savvy global marketers.

Repurposing Valuable Content to Grow Your Business

Dequiana Jackson (pictured), CEO of Inspired Marketing, Inc., shows you how to repurpose a simple one-hour teleseminar into twelve other grand marketing vehicles.

Read:  12 Ways to Repurpose Your Best Business Content