Female Entrepreneurs Work Every Bit As Hard as Male Entrepreneurs (Maybe Harder)

The story goes like this from 2019.  

Alyson Saxe ran into an old friend at Costco, who – upon learning Saxe had children – inquired whether she worked outside the home.  Saxe explained that she'd founded a PR agency. "My friend said, 'How great! You're a mompreneur!'" recalls Saxe. "'You get to work and have time for your kids and family!'"

Saxe, later, went on to raise north of $2 million for her second company, the brand-management platform IrisPR, based in Phoenix. "I work every bit as hard as male entrepreneurs.  "I am not a mompreneur," says Saxe. "I am a mother. And I am an entrepreneur."

Read on to appreciate how business language – like much other language – is de-gendering.

May I give you a HINT?

Good pitch by a PR representative:

In a time when it seems like all we hear about are small businesses failing, there are a few out there that seem to find the right combination of business smarts and determination to create a successful business.

I would like to offer you founder of HINT Essence Water (www.drinkhint.com), Kara Goldin, a mompreneur (of four!) who found success in an industry she did not have experience in.

As a former AOL exec, Kara has an extraordinary track record of business success, transforming concepts into reality. As VP of Shopping and E-commerce, Kara grew AOL’s shopping business from startup to more than $1 billion in revenue in less than seven years.

While drinking a glass of water with a slice of lime, Kara was surprised to see that instead of a bottle of juice, her daughter wanted to drink what Kara had in her hand -- simple, no calories and no junk -- just ice cold refreshing water with a HINT of lime flavor. Thus, the concept for HINT was born.

Now HINT, which started as a small start up is a multi-million dollar international success with distribution in Whole Foods, Stop & Shop and www.drinkhint.com.

What a story and right in line with this blog about how women escape successfully from Corporate America into entrepreneurship. Kara made the leap just fine. Congratulations!