Wednesday, August 22, 2007

Does Nagging Help As An Entrepreneur?

In this woman's biz it does!
Here is how Marla Cilley, better known by her nom de guerre, FlyLady, runs her business. Every morning she rolls out of bed and starts nagging. She sends a first e-mail to her 400,000 subscribers at about 7AM, reminding them to get up and get dressed. Throughout the day she'll send about 10 more e-mails from her Brevard, N.C., home, nagging them to polish their sinks or plan a healthy dinner. She'll also pen an essay or two on topics ranging from the evils of perfectionism to the importance of self-love. Her office administrator will send a few more e-mails, giving subscribers tidying tips. By the time Cilley's last e-mail -- "Please go to bed!" -- goes out at 10PM, her flock has received about 15 messages.

Last year sales hit $4 million.

2 comments:

Laura said...

It's a very interesting case study. I have heard of Fly Lady and even read some of her advice. Receiving constant e-mails, however, would drive me nuts.

Laurel Delaney said...

For me, it depends. If it helps me get to where I need to go, I don't mind.

Thanks for weighing in Laura.

Regards,
LD