Saturday, October 28, 2023

Education Around Intellectual Property

The USPTO supports women entrepreneurs and promotes education around intellectual property. 

Please visit the Empowering Women's Entrepreneurship webpage for upcoming events, mentorship opportunities, resources, and tools available through the USPTO.  

The last program they offered, "Women Entrepreneurs: Protect and promote your brand," was in collaboration with the Farley Center in Evanston, Illinois.

Be sure to sign up to receive emails about startup resources and FREE events.

Saturday, October 21, 2023

Make Some Extra Cash With a Side Gig

Some people have side gigs – ways to make extra cash – that are even more lucrative than their main jobs.  Take Pinky Chong, for example. 

She’s a physical therapist by trade, but she makes $8,000 a month on the side by selling luxury items from brands like Louis Vuitton, Chanel, Christian Louboutin, Gucci and Hermes.  She has made her extra cash by selling these items on sites like eBay, Poshmark, Mercari and Facebook Groups. 

Find out how Chong got started and how you can, too.

Saturday, October 14, 2023

Interested In Learning What It Takes to Go Global?

©2023 Global TradeSource, Ltd.  All rights reserved.
Feel free to join us (I, Laurel Delaney, will be attending) for the 8th Annual Global Small Business Forum:  Navigate Turbulence in the Global Marketplace!  You can join virtually or in person in Chicago on Friday, October 20, from 8:00-11:30 AM CT.

Sponsored by Associated Bank.  Hosted by Foley & Lardner.  

Hear from business owners who know what it takes to go global successfully.  As a fellow woman entrepreneur, I know the benefits to expanding a business globally – now you can discover them, too.

To learn more and to register, visit:  Specifics can also be found here.  Hope to see you there!

Saturday, October 07, 2023

Reviving An Old School Brand

For 15 years María Obregón, who lives in Northern Chile, has been selling Avon beauty products, turning her work into a family business in which she has been joined by her husband and even the youngest of her children.  "Avon for me means freedom," she says with unconcealed delight. "It means independence. It means fulfilling myself as a woman, as a person."

Recent months have been difficult for Avon and its Brazilian owners, Natura & Co. The conglomerate, which sold its luxury brand Aesop to the French firm L'Oréal for over $2.5 billion, may soon take the same route with another brand, The Body Shop. Natura acquired The Body Shop in 2017 to exploit growing demand for ecological beauty products. But today its priority is to return to maximum profits and spending discipline, prompting a consolidation of assets and interests, reports Reuters.

Avon's challenge as a traditional brand is to be relevant to younger women.  Read on to learn more.