Saturday, October 16, 2021

The Female Consumer Is Under-Represented in the Brand and Marketing Landscape of Spirits

In Christopher Marquis's research for his recent article on Karen Hoskins for Forbes and her work at Montanya Distillers to make the alcohol industry less of a “boy’s club," he was told that women in leadership positions frequently have their expertise questioned and people mistake them for someone other than a leadership figure.

According to Mr. Marquis's article:

The alcohol industry is known for being dominated by men. For instance, in 2018, only “4% of C-suite positions in wine and spirits were held by women” and women in the industry continue to face sexual harassment and abuse.

At Escape From Corporate America, we hope Mr. Marquis has an opportunity to interview Dr. Sonat Birnecker Hart, President and co-founder of KOVAL Distillery to learn even more how women who are smart, confident and experienced in the spirits industry can and do succeed.

Read the full article:  Women Entrepreneurs Are Transforming the Spirits Industry.

Saturday, October 09, 2021

Forget the Seat At the Table and Just Do the Work That Needs To Be Done

Women often say, “I want a seat at the table.” For many business women, especially business women of color, a seat at the table is a hard-earned symbol of success in a company. 

So, what if instead of longing for a seat at the table, we flip it?  Reflect on what a seat at the table means to you and how you can flip the table to be more inclusive, open, and exactly what you envision it to be.

If you can't do that, I invite you to forget the seat at the table and just do the work that needs to be done.  Go after your own true vision of growth, success, and progress and that might just be starting your own business.  Go for it!

Saturday, October 02, 2021

Stop Waiting For Perfection

Is this you?  

Because I was waiting. I was waiting to have more money in my pocket. I was waiting to be in a relationship, so we could go together. I was waiting until I was thinner. 

After years of putting off her dream, entrepreneur Kristy Carruthers took action and made it a reality, traveling the world and building a successful career in the process.

Stop waiting for perfection and get on with your life.  Take action.  Make it happen.