Sunday, March 22, 2015

#HerOwnBoss: Women Entrepreneurs Share Advice

How refreshing to see that the National Women's Business Council has launched a new project to share great advice, important truths and inspiring stories from women entrepreneurs.

For example, interviewee Jaime Nack says:
Be confident. Too often, women speak softly, don’t make eye contact, or use “maybe” or passive language when they talk about their work.  Be bold and embrace your success at every stage.  People are drawn to positive and confident entrepreneurs. 
Learn more:  #HerOwnBoss

Screenshot courtesy:  NWBC #HerOwnBoss (Jaime Nack)

Sunday, March 15, 2015

Where Are the Women Entrepreneurs?

Former Kauffman Dissertation Fellow Sarah Thébaud (pictured) recently wrote an insightful article for Newsweek about the lack of women in entrepreneurship:  Why Are There So Few Women Entrepreneurs?

She states:
... disparity is the fact that women are much less likely to lead new business enterprises. On average, men are nearly twice as likely as women to launch a new business. And women are primary owners of only about 28% of private firms.
According to Thébaud, the key reason why there are so few women entrepreneurs is an unconscious cognitive bias that is likely to play an important role. She says, "I find that women entrepreneurs are at a disadvantage because people are prone to doubt that they possess the kinds of traits and skills that we stereotypically associate with entrepreneurship."

Read:  Why Are There So Few Women Entrepreneurs? and related piece, The Gender Stereotypes of Entrepreneurship

Screenshot courtesy:  University of California, Santa Barbara, Sociology

Sunday, March 08, 2015

Dream Big and Go For It

Founder and CEO of Dream Big Toy Company Jodi Bondi Norgaard has a strong motto: "Dream Big and Go For It!"  She is one of many advocates who are pushing media and retail to do a better job portraying girls beyond stereotypes -- sending the message that girls can aspire to do more than wear a pink dress and tiara.

Ms. Norgaard launched her line of plush, sports-themed dolls, Go! Go! Sports Girls, six years ago.  "Many retail buyers told me my product would never sell because they weren't 'fashion-forward' enough to warrant a slot in the toy aisle alongside sexier competitors.  I never gave up because I believe strongly that girls deserve better.  Six years later I am flanked by other women who have started businesses to create change and shut down stereotypes that confine or degrade girls and women. What's more, sales for my products continue to increase," says Norgaard.

Visit  Go! Go! Sports Girls

Watch her TODAY Show video:  'Girls' toys?  Group of women revolutionize the toy aisle

All I can say is Go! Go! Jodi!  We are very proud of your accomplishments and wish you continued success.

Screen shot:  Go! Go! Sports Girls