There are two sexes in the race, and one of them does all the shopping. Women. When it comes to purchasing power, they are the moder lode.That's what the Chicago-based Female Factor Corporation claims. And founder/CEO Bridget Brennan (pictured above) goes on further to say:
Women buy 83% of all products in the United States. Yet many marketing strategies are based on age and demographic lines instead of the most obvious line of all – gender.
Men and women have been a mystery to one another since the beginning of time. And in marketing and sales, the situation is no different. Women have a distinct set of motivations and priorities that drive their purchasing decisions. Assuming otherwise limits the ability to compete in a marketplace that is absolutely dominated by female consumers.