Accelerate Your Business With Social Media

Women in the United States make 78 cents for every man's dollar made according to the Institute for Women's Policy Research. What's the solution to overcoming gender inequality in the workplace?  Start a business and get a grip on your social media skills.

A new program Power, Prestige & Profits (PP&P), offers a step-by-step how-to online course to help women take control of their lives and build their social media empire.

PP&P focuses on delivering high value online courses to serve the growing small business, entrepreneur and solopreneur communities in need of social media help at a price point they could afford.

Learn more:  Kyra Reed and Gretchen Fox Help Female Business Owners Overcome Gender Pay Gap and Accelerate Their Business With Social Media

Photo courtesy:  Kyra Reed and Gretchen Fox, PP&P

Gender Equality is a Long Way Off at Most U.S. Companies

If, according to a recent WSJ article, gender equality is a long way off at most U.S. companies, what is a woman to do?  That's the purpose of this blog is to escape from corporate America and start your own business.  That way, you are in control of your own destiny.

Read:  What's Holding Women Back in the Workplace?

What the World Needs Now is ... More Entrepreneurs

According to Dell, the world needs 600 million new jobs by 2025 to handle the growing working-age population. Those jobs, Michael Dell points out, aren't likely to come from big corporations like Dell, but instead from entrepreneurs and small businesses.

Rhonda Abrams says, "if you think that small companies and start-ups can change the world, you're not alone."

"Nothing will build a country out of poverty more quickly than jobs," said [Elizabeth] Gore [former Entrepreneur-in-Residence (EIR) for the United Nations Foundation and now EIR for Dell]. "And entrepreneurs create 70 to 90 percent of jobs worldwide. In turn, that supports building a health infrastructure, leads to better governance, and focuses on what people need to succeed."

Read more:  Why the world needs entrepreneurs

Screenshot:  Elizabeth Gore

Female Funders

Katherine Hague, founder of Toronto-based ShopLocket, an online sales platform for hardware startups, says a $10,000 commitment from angel investor Heather Payne, founder of HackerYou, helped launch her company in 2011.  Now, Hague is bringing that experience to her latest project, Female Funders, a site dedicated to providing women with “approachable” resources to help them jump into angel investing.

Read more:  How female entrepreneurs hope to spark a new wave of women-led ventures

Screenshot courtesy:  Female Funders

Let's Applaud Women Business Owners

Veteran politician State Rep. Betty Boukus (pictured) is a woman on a mission -- to applaud women business owners who have made a name for themselves in Plainville, Connecticut.

“It’s important the people of Plainville know that every day in these difficult times women are doing what they have to do to make their businesses a success,” Boukus said. “These women and their employees are supporters of the town of Plainville.”

Read more:  Women-run businesses flourishing

Screenshot courtesy:  State Representative Betty Boukus

Women Entrepreneurs 40 Percent More Likely To Donate Than Men

Are women more generous than men?  According to CCTV America they are.

CCTV America's Shraysi Tandon filed a report that indicates when it comes to raising money for charities or looking for a big donor, women are more generous than men.

No surprises here.  Women like to not only run a business but make the human connection too.

Read more:  Female entrepreneurs leading in charitable giving

New Rule Levels Playing Field for Woman-Owned Small Businesses

The U.S. Small Business Administration (SBA) issued on 9/11/15 a final rule authorizing federal agencies to award sole-source contracts to women-owned small businesses eligible for the Woman-Owned Small Business (WOSB) Federal Contract Program. Effective October 14, 2015, the rule levels the playing field for women-owned small businesses across the federal contracting marketplace.

SBA will use this new tool to continue to open doors for women entrepreneurs in the federal and commercial contract space. SBA's efforts include actively promoting women-owned businesses through programs such as ChallengeHER, the Women's Business Centers and InnovateHER, as well as implementing recent changes to its lending program that have made smaller dollar loans more accessible to women, and creating the online portal, LINC, to ease the process of finding capital to grow or start small businesses.

Read more: SBA:  New Authority Will Bolster Women-Owned Small Businesses

Creating Magic For Children

Delhi, India-based entrepreneur Romilla Tewari's children became her first customers.  After their birth, Romilla (pictured) started looking for options to do up their rooms in a way they would love and ended up starting her own business six years ago.

Romilla wrote an e-mail to a foreign company which specializes in doing up kids’ rooms, expressing her interest in bringing their products to India. They obliged with a positive response the very same day. 

Her company has grown to two brands:  ThinkCutieful and Mycutestickons.com (e-commerce) under parent company Eunoia Designs Pvt. Limited.

Read more:  Romilla Tewari creates magic for children, gives them space to dream

Showing Courage to Start a Business

What do a lot of small business owners want to do when they first launch a business?  Delegate.  Be a better boss.  Learn how to lead effectively.  These are just a few of the ways in which small business owners plan to grow their businesses.  And they have plenty of help.  10,000 Small Businesses, a program that Goldman Sachs has brought across the country, assists small businesses with all the functional aspects to growing a business.

One thing we already know:  These business owners show a lot of courage by starting a business.  It takes guts and initiative.

Learn more:  10,000 Small Businesses program thriving in Chicago

Screenshot courtesy:  Chicago Sun-Times

From Velvet Ropes to Vintage Chairs, Entrepreneur Realizes Her Dream of Owning a Business

Lisa Escobar (pictured) had a Vegas dream job managing high-end nightclubs Tryst and XS inside the Wynn Las Vegas and Encore. But as much as Escobar loved it, that job wasn't her calling.

So in 2012 — in the middle of Southern Nevada's recession — Escobar quit and launched a business as an interior decorator and stylist, using her Rolodex of VIPs as a starting point for a client list.

What was the transition like?

Learn more:  Entrepreneur realizes dream of launching her own business

Visit:  Lisa Escobar Design

Screenshot courtesy:  Lisa Escobar Design

Women Are Best As Entrepreneurs

Why are women best at being entrepreneurs?  Easy.  Female entrepreneurs are more likely to be risk averse and so avoid the pitfalls that can kill a young business, says Paul Bentley, Kleinwort Benson’s head of entrepreneurs.  He goes on to specifically say:

"Female entrepreneurs tend to be more risk averse and position themselves better to create long-term value. They often avoid the pitfalls that befall early stage firms, meaning their businesses will show a more consistent track record."

Read:  'Women are best entrepreneurs' as they are more likely to avoid pitfalls that can kill a young business 

Screenshot courtesy:  This is Money (photo of Julia Elliott Brown, Upper Street London co-founder)

Defeat Your Fears and Reach for the Sky

Cielo, the word for “sky” or “heaven” in Spanish, and an acronym for Community for Innovation, Entrepreneurship, Leadership and Opportunities. Cielo is on the campus of Golden West College in Huntington Beach, California, where classes in self-wellness and entrepreneurship are being held over the summer in something of a soft launch for the center.

Cielo is expected to launch in the fall of 2015 as an incubator for lifestyle and skills-based microbusinesses, providing their owners access to capital, mentorship and classes – and possibly office space.

Among those using Cielo to launch her business is Leticia Benitez, 37, a wife and mother of an elementary school-age child.  She plans to nurture her small side business making cakes covered in ribbons of frosting and a layer of fondant, a creative outlet outside of her normal part-time work at the local Cheesecake Factory.

Read more:  Reaching for the sky: Cielo incubator in Huntington Beach will focus on lifestyle trades

Messiness and Being a Cheapskate Can Launch a Business

Mary Rascher had “three of the messiest kids ever” as her inspiration for making laundry soap, but the full-time electrical mechanic started investigating how to make soaps and later lotions that she now sells at the Downtown Rantoul Farmer’s Market and various Gordyville events under M&M Creations.

Rascher says she’s so “cheap,” she wanted to figure out a way to make her own laundry soap.

Read the entire article:  Tightwad Mary:  Desire to save money led Rascher to start making her own soap

Screenshot courtesy:  M&M Creations

Where Does Your Heart Belong?

Ever dream of owning your own business?  That's how this business owner got started.  She dreamed about owning a bakery and then made it a reality.  From the moment Emily Grable stepped inside the North Canton, Ohio-based Hazel Artisan Bakery Café, she knew it was where her heart belonged.

Nine years after visiting Hazel Artisan Bakery Café for the first time, Grable’s dream came true.

She purchased the bakery, located at 1176 S. Main St., saying it was something that was just “meant to be.” It was a transition she was comfortable with, having worked as a pastry chef for the previous owner for more than a year before taking over the business herself.

Grable is now one of nine million women-owned businesses operating in the U.S., according to the National Association of Women Business Owners (NAWBO).

Read the entire article:  Cafe owner finds calling in pastry  Facebook Page here.

Screenshot courtesy:  Hazel and Rye

Definition of Entrepreneur? Good-Looking Men Who Don't Have Jobs

When Carla Walker-Miller (pictured) first encountered the word "entrepreneur" while she was growing up, she thought, "it meant good-looking men who didn’t have jobs. That’s what she saw in the magazines: men talking about their ideas and starting companies but never seeming to work."

Fast-forward to today when Walker-Miller is running Detroit-based Walker-Miller Energy Services, employing 43 people and on pace for generating annual revenues of $7 million this year (2015).

Walker-Miller talks about how she broke out of the corporate world, the challenges of being an African American woman in business, and how she keeps her work-life balance.

Read the entire article:  Entrepreneurs must buy, bargain, finesse their way to the table

Photo courtesy:  Carla Walker-Miller

Just Be Who You Are

Serena Williams (pictured) is a world class tennis player and has medals to prove it.  Do you describe yourself as the best entrepreneur in the world?  Better be careful here.  You don't want to come across as full of yourself.

Here are some words that are great when other people use them to describe you--but you should never use to describe yourself.  For example, drop “innovative,” since most people aren’t.

Just be who you are.

27 Words You Should Never Use to Describe Yourself

Screenshot courtesy:  EJI

Yes Country for All Women

What a great day to celebrate not only the birth of our nation but the fact that the best country for women entrepreneurs is ... drum roll ... United States, (Canada, Australia, Sweden and the United Kingdom) according to a global report commissioned by Dell.

Those women entrepreneurs aren’t just starting a business for themselves but also are adding jobs, expanding into new markets and even looking for export opportunities, said Aidis [Dr. Ruta Aidis, project director of Dell’s Global Women Entrepreneur Leaders Scorecard].

Read the entire article:  The best country for women entrepreneurs is ...

Note:  Coming up on July 7th is Escape From Corporate America's 11th birthday!  My how time flies when you love what you do and are passionate about it.  I hope you enjoy our posts.  To many more years of entrepreneurial empowerment!  Here's our first post back eleven years ago.

The Pitch: Hunting Women Business Owners

The Pitch, launched by SheKnows Media, is a vehicle for female founders to deliver their pitch and allow it to build steam among potential consumers.  Many of the entrepreneurs showcased in The Pitch will all be solving problems that are common to them.   Watch Tonya Von Court's pitch above.

The Pitch will continue to produce and air new videos each week from entrepreneurs and activists launching both for profit and nonprofit ventures. Audience members will have the opportunity to comment, share, and upvote their favorites using a set of custom emojis. There will also be a live judged Pitch event at the BlogHer15 conference on July 18.

Bottom line:  You gotta sell your vision ladies!

Read the entire article:  New Platform Helps Women Entrepreneurs Master the Art of the Pitch

Who Are You Hanging Out With?

Who you hang out with can make a difference on how far you travel on the success train.

The people we choose to surround ourselves with often matter a great deal to our success — especially when we are trying to thrive as entrepreneurs. That’s because spending time alongside other motivated and successful people can have positive effects on our own success. 

It can be hard to find other successful women to learn from and collaborate with, but hopefully this blog, for example helps.

Studies show that women who attend events with another woman set very different goals—more ambitious goals—for themselves compared to women who attend alone.

Read more:  A Friend's Support Can Make Women Better Entrepreneurs

How to Conquer a Male-Dominated Business Landscape

Compared to male-owned businesses, women business owners generally fail at a higher rate (failure is not a bad thing), employ fewer people and generate less revenue.  Despite that, women entrepreneurs are the fastest-growing segment of business owners in the U.S.

The reasons for women trailing are complicated and varied.  For a booster, read this:

6 Female Entrepreneurs Share Their Best Business Advice