Thursday, July 22, 2004

Corporations have to begin thinking more like entrepreneurs.

A New Prescription for Transforming the Corporation.

Commentary by Richard L. Cravatts, Ph.D.
July 22, 2004

A very important paragraph within his excellent article:

"To leverage these assets, businesses have to start thinking in a new way about creating long-term profitability and sustained competitive advantage. In fact, corporations have to begin thinking more like entrepreneurs, who exploit opportunities to create a new way of doing business, and who use what is termed “incongruous situations” to drive growth strategies in innovative, revolutionary ways. For businesses, this will mean fostering an intrapreneurial effort from within the organization, using the techniques and vision of entrepreneurs and driving change from inside existing corporate models."

Read the entire article published by The Washington Dispatch here:

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