Monday, January 25, 2010

How to Create a Winning Social Media Strategy For Your Business

Here’s a primer on how to create a winning social media strategy that takes the world by storm.

It involves your ability to quickly cover the five W’s:

1. Who – who are you trying to reach (friends, clients, old school pals)?
2. What – what are you trying to accomplish?
3. When – when do you want to make this happen (this year, first quarter 2010, in your lifetime)?
4. Where – where will it occur (e.g., LinkedIn, Facebook, Twitter or all of the above)?
5. Why – what’s the purpose of doing this?

Read the entire article here and if you like it, pass it along.

(Full disclosure: Verio is a client.)

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