Tuesday, February 23, 2010

Eva Longoria Parker: Hardly Just An Actress

What do you think of when you see the name Eva Logoria Parker (pictured)? I immediately think of Gabrielle Solis on ABC’s Desperate Housewives, one of the craziest and sauciest characters in a show full of them.

But did you know?

Using Housewives as her foundation, Longoria Parker, 34, has leveraged her notoriety and growing wealth in areas well outside the acting realm, becoming a legitimate businesswoman and philanthropist and positioning herself to become the equivalent of the CEO of a multi-industry conglomerate. She’s started a production company, UnbeliEVAble Entertainment, to develop projects. She co-owns Beso, a 150-seat Hollywood restaurant that includes some of her own recipes on the menu (try the tortilla soup), and just opened a second lo-cation in Las Vegas along with a nightclub called Eve.

She is also part of The GreenVille Project, a real estate development initiative dedicated to building environ-mentally neutral retail spaces. She’s working on a fragrance. She’s a spokesperson for L’Oreal, Pepsi and Heineken Light. She has also founded Eva’s Heroes, a charity that provides an after-school program for children with developmental disabilities and support for their families. Longoria Parker is also national spokes-person for PADRES Contra El Cáncer, a charity dedicated to improving the lives of Latino children with cancer.

Enough said about her entrepreneurial drive. Read more here.

No comments: