Monday, June 13, 2011

Does Your New Business Idea Have Momentum?

Whether you are launching a new career, product or business, one has to look at whether the idea is sustainable, or has momentum.

Jeff DeGraff (pictured), clinical professor of management and organizations at the Stephen M. Ross School of Business at the University of Michigan, has created a series for PBS that launches at 8 p.m. Thursday on WTVS-TV (Channel 56). In case you've never heard of DeGraff, he is known as an innovation guru.
Individuals who want to re-create their lives or careers, DeGraff said, need to realize that you sometimes need to think of several ways to innovate.

Once you test something out, he said, you are better able to figure out what has more momentum.
Learn more about DeGraff and his new program here.  It might be just the jolt you need to get your business off the ground.

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