Alison Gutterman Goes Interactive With Her Products

Alison Gutterman, President, Jelmar

Introduced 46 years ago by Skokie-based Jelmar, Tarn-X, the metal tarnish cleaner, is the top brand in its category in the United States.  And CLR, the company’s 30-year-old calcium, lime and rust remover, also holds a top spot, according to IRI.

President Alison Gutterman (pictured) has zeroed in on marketing innovation and new product development to reach a new generation of customers since she took over six years ago.

Learn more on how Alison's marketing efforts are paying off and how to stay relevant and competitive in tough times- here.

Photo courtesy:  ©2013 Laurel Delaney.  All right reserved.