Saturday, December 08, 2018

Focus on Female Founders

Beer maker Constellation Brands plans to invest $100 million over the next ten years in businesses led or founded by women. Why?  Because they are betting that female entrepreneurs will help it grow.
The strategy is designed to help Constellation Brands make and market products that resonate with women, partner with sector disruptors and enhance its talent pipeline.
The project is called Focus on Female Founders.  So far, Constellation has invested in two women-led startups through the new initiative: Austin Cocktails and Vivify Beverages.

Learn more about how CB is investing in female entrepreneurs to help sell its alcohol.

Interesting related article:  Female founders deserve to be funded for their talent, not their gender.

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