Saturday, June 28, 2025

Founder and Celebrity Hair Stylist Jen Atkin’s Brand Eyes Expansion

Founder and celebrity hair stylist Jen Atkin’s brand eyes expansion beyond store shelves into non-retail spaces.

The Los Angeles-based company Ouai didn’t become a household name in its own right until around 2019 when the team made a gamble on a novel means of distribution. Ouai sampled one million units of its leave-in conditioner in FabFitFun subscription boxes. It was the company’s biggest sampling program ever.

Find out what happened.  It's better than you think.  

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