Creating a brand that resonates with the world is a tough job. Yet Jeff Raider, co-founder of Warby Parker and now co-founder and co-CEO of Mammoth Brands, which includes Harry’s Razors, Lume, and Flamingo has built some of the most recognizable consumer companies of the last decade, with a track record of creating trustworthy brands that positively impact people’s lives.
How has he done it?
Before jumping into reading the entire article, I'll give you a spoiler alert: Raider’s advice to aspiring [women] entrepreneurs is to, “Create a product that is unique, different, and better in some way, and make it easy to explain.”
Read on to see what else he has to say.
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