Never Give Up For Quitting Lasts Forever

©Laurel Delaney 2012, "Comeback 2.0"

As you run your business, if ever there is a lesson to learn, it's from Lance Armstrong.  And in this case, it's to do the opposite of what he has decided to do:  quit.

Yes, Lance Armstrong has decided not to fight the doping charges.

The reason I am writing about this here is because the following quote referenced in the blog post by Michael Specter for The New Yorker really stood out for me:

(My favorite Lance quote about pain, clearly applicable to the accusations, is, “Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever.”)

Yes, quitting lasts forever.

Read the entire blog post by Michael Specter:  And now he is nothing (The New Yorker) 

Never, ever quit.  No ands, ifs or buts.  Just don't.

Photo credit:  ©Laurel Delaney 2012, front cover of "Comeback 2.0:  Up Close and Personal"