Saturday, June 06, 2015

Fortune Favors Bold Women Entrepreneurs

Crowdfunding platforms such as Indiegogo and Kickstarter are everything but the rage these days.  Why not?  For crowdfunding benefits are the ability to quickly raise capital and the enhanced marketing profile generated via the fundraising campaign.

But almost as important is how crowdfunding allows startups to pursue fast and relatively affordable market validation for their products.

According to, crowdfunding also offers much better opportunities for women entrepreneurs than traditional venture capital, which directed as little as 4% toward women-run startups versus 96% for male-fronted companies according to recent research.
“Women entrepreneurs are incredibly successful with crowdfunding raises,” said [Craig] Asano [Executive Director of the National Crowdfunding Association of Canada (NCFA). “Through crowdfunding women entrepreneurs, project owners and company owners are achieving much higher raises, and in some cases they are more successful than men.”
Read the entire article:  Crowdfunding Cultivates 'Fail Fast' Culture, Helps Women Raise Startup Capital

For more on crowdfunding that we've written about, visit here.

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