Develop a Mindset Driven By Curiosity to Explore the World in Different Ways

Babson Professor Heidi Neck’s new 2022 course is Ideate, based in part on her 2020 book, The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas. She describes the class as a mixture of creativity, idea generation, and the entrepreneurial mindset. The output of the course is 100 high-potential entrepreneurial ideas per student.

It’s not about a deep vetting of those ideas,” she added. It’s also not about feasibility analysis, minimum viable product, and design thinking. That’s for Babson’s other courses to explore. “This class is about developing a mindset driven by curiosity to explore the world in different ways. And, from that, using creativity to take what they learned in that exploration to create new ideas, and then building courage to share those ideas and take action under conditions of uncertainty.”

Neck has built a successful and influential career on identifying ideas, taking action, and teaching entrepreneurially.  She has done such a good job for 21 years at Babson that she has been recognized as one of the very best entrepreneurship educators.

Learn more about Neck, her class and what's so special about it.

Women Entrepreneurs Face Greater Challenges Than Men

Women are starting businesses at a very fast clip but to reach more than a million dollars in revenue is less than 1/3 the rate of companies led by men.

According to Babson,  if women entrepreneurs in the U.S. started with the same funding as their male counterparts, they would add 6 million jobs to the economy within five years.

Those jobs aren’t missing because women are unable to lead. They’re missing because women entrepreneurs face greater challenges than men, and that’s not a whine, it’s a fact. 

Read the great article by Geri Stengel and published by Forbes:

Champion For Women Entrepreneurs Realigns For The Times

Photo Credit: ttnk