For Women Entrepreneurs, Setbacks Can Be Turning Points That Fuel Growth

Geri Stengel for Forbes writes about how women entrepreneurs turn setbacks into opportunities.

For many women entrepreneurs, the old saying rings true: When one door closes, another opens. Tariffs, changing corporate priorities, and economic uncertainty may shut down opportunities, but resilience and adaptability often lead to new paths forward.

Geri spoke with two CEOs—Karla Trotman of Electro Soft and Dee C. Marshall of Diverse & Engaged—who shared how their companies evolved in response to challenges. She also spoke with Carolyn Rodz, CEO and cofounder of Hello Alice, whose platform serves thousands of small businesses nationwide. Her observations, based on working directly with women entrepreneurs, add another layer to understanding how business owners can turn challenges into opportunities for growth.

As Geri concludes, "For women entrepreneurs, setbacks are not just obstacles. They are the turning points that fuel reinvention and drive future growth."

Read the entire article here.

How Women Entrepreneurs Will Lead Us Out of the COVID-19 Crisis

We love the article below by our dear friend and esteemed colleague, Barbara Roberts – an expert speaker and writer on all stages of entrepreneurship from startup through exit and reinvention.

In it, she says:

In crisis or chaos, every entrepreneur must go back to their “Why” as the first step to surviving. “Why are you and your company on this planet? What is the problem that you must solve? What is your essence? How can you make yourself and your company essential to the world and your clients and customers?” The solution to the problem is in the answer to that question.

Read the entire article here (be sure to scroll to:  By Barbara Roberts, Entrepreneurs in Residence, Columbia Business School).  Full white paper can be found at:  Women's Entrepreneurial Journey:  Profiles of leadership in an era of new opportunities.