Sunday, July 06, 2014

A Shoe Brand Named Miranda

Have you figured out what you are good at or sensed an unmet need? No worries.  Neither has multiplatinum country singer Miranda Lambert (pictured) who started a shoe brand named, of all things, Miranda, in tandem with her fifth album, Platinum. 
When Lambert was designing the line, her manufacturing partner told her that crystal-bedazzled boots - which are also platinum - might be too intense for the shoppers at DSW, a discount store that carries her collection. So she had a sample pair made in her size and has been wearing them onstage and in photographs for months. "I just decided we'd see what people start responding to," she said.
See what else is cooking for Miranda with her personal brand:

Dixie Shtick - Miranda Lambert creating her own empire

Related article where we talked about her entrepreneurial tendency in 2009, "Being Yourself is Back in Style."

Photo Credit: Creative Nickie

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