Saturday, July 26, 2014

More On Entrepreneur Barbie (Doll)

Creative Entrepreneur Barbie?
We challenged Mattel about its Barbie becoming an entrepreneur back in 2009, and now it is a reality (2014).
[Gina] Rudan pointed out that Entrepreneur Barbie comes at a time when women -- particularly women of color -- are increasingly starting their own businesses due to barriers in the workplace. She said there’s an estimated 10 million small business owners in the United States who are women and a third of those business owners are Hispanic female business owners.
Entrepreneur Barbie:  Latina Author, Leadership Coach Gina Rudan Touts Mattel Doll's Latest Profession.

I still question why it took Mattel so long to do this.  If you want to catch a different perspective on the new Barbie, read:  Problem with Entrepreneur Barbie (From an Entrepreneur's Perspective).

Photo Credit: partymonstrrrr 

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