Happy Halloween from Escape From Corporate America!

©2020 Laurel J. Delaney.  All rights reserved.

"I love the spirit of Halloween and the energy that comes with it." – Katharine McPhee

#WriteNewRules

©2020 Laurel J. Delaney.  All rights reserved.

These 6 artists are writing new rules for business, innovation and technology.  Cole Haan wanted to celebrate that and give voice to those new rules.  That said, the company unveiled the line with a campaign that invited the six artists from around the world to envision the new rules of work, life and culture – projecting life in incredible ways.

Learn more.  Contest is over but here are the details and submissions.  #WriteNewRules

How to Green Light Your Next Big Idea

Sarah Goff-Dupont for Fast Company says that for every brilliant idea that ends up making a big impact, there are probably 10 equally brilliant ideas that never even get the green light. 

Why? She says it often comes down to how the project is pitched. 

Without an understanding of who you’re pitching to, what keeps them up at night, and how your idea can further their goals, your chances of getting buy-in are slim.

Read on for strategies successful project leaders use to make sure their ideas get priority when it comes to allocating time and resources.

Focus Solely On What You Can Do

The constraints of the global pandemic removed so many options that men and women alike were forced to focus solely on what they could do, which has not only led to meaningful business outcomes, it's improved their personal life going forward.

Through these stories, you'll find inspiration and tactic level advice on how you can do the same for yourself and your business.

Oh, and the above resulted from a recent report by Morning Consult, which highlights an unfair division of labor between couples when it comes to household work and homeschooling, even when both parents are working remotely. 

She Was on the Level

Retelling a moment, Lisa Caputo, executive vice president of marketing, communications, and customer experience at The Travelers Companies Inc. remembers working at the White House on the Sunday when President Bill Clinton interviewed Ruth Bader Ginsburg (RBG) for her role on the Supreme Court. Caputo, as the article below states, was particularly taken aback by Ginsburg’s casual garb, juxtaposed with the President’s suit and tie. 

“She was on the level,” Caputo said, speaking during Fortune’s Most Powerful Women virtual summit on Thursday. “Disarmingly so.” The President remarked that he had “the conversation of a lifetime” with the Justice, Caputo recalled. 

Read the entire article to also hear from Anita Hill, professor of law, public policy, and women’s studies at Brandeis University, and others about the late, great RBG.

Calling All Female Entrepreneur Road Warriors

Let's face it.  With the global pandemic causing us to still be sequestered at home, many of us are eager to become digital traveling nomadic entrepreneurs – taking our business wherever we please provided we are servicing our customers beyond expectations.

If you have been thinking along these lines, this handy little app might help you.  The American Automobile Association (AAA) recently launched TripTik tool quiver (triptik.aaa.com), with all of the Covid-related data a female entrepreneur road warrior could need or want.  Four things it does, among many others:

1. Features to show roadway checkpoints
2. Shows border closings with Canada and Mexico
3. Lists travel restrictions at the city, county or state level
4. Highlights confirmed cases of Covid-19 at the state/province and/or county level

Female entrepreneur road warriors can count on having the freshest information at their disposal.  Check it out.

Women's Liberal Champion, Ruth Bader Ginsburg, Dies at 87

#RuthGinsburg #RIP #fighter4women #wewillcontinueyourfight

Photo taken of the front page of the Wall Street Journal, 9/19/20 by Laurel J. Delaney.

Women Entrepreneurs Are Challenged During the Global Pandemic

In a recent four-part survey, the Babson’s Diana International Research Institute researched challenges women entrepreneurs face as a result of COVID-19. And, though the results trace a ripple effect of declining revenue for women-owned businesses to issues with work-life balance and support, research fellow Amanda Elam says a potential fix is simpler than it might appear.

Read on to see what it starts with.

Women in the Kentucky Derby

It's only fitting to feature something about women on a day when we are celebrating the Kentucky Derby in a whole new way due to COVID-19 – no crowds.  Fortunately, you can watch the races on television or via a LIVE stream online.

What a disappointment though for many of the women entrepreneurs who make the great hats for the Derby!  Hopefully, these women have pivoted, are making hats that are fun and interesting for virtual parties, and selling them online.

Women have played an active role in Kentucky Derby history since the turn of the century. In 1904, Mrs. Laska Durnell nominated Elwood to the Kentucky Derby, unbeknownst to her husband, trainer Charles Durnell. 

Read more about women in the Derby.  Enjoy the day.

How a Morning Routine Can Impact Your Life in a Positive Way

One of the simplest ways to set you up for success is establishing a morning routine that works for you.

On a recent episode of the Making Bank podcast, guest Scout Sobel advocated for discovering a helpful morning routine. Sobel founded Scout’s Agency and Scout’s podcast, both of which focus on branding and promoting female podcasters, entrepreneurs, authors, and much more.

She, and many others, feel that having a consistent—and inspiring—start to the day helps boost your energy, your mood, your productivity and much more.

Learn more on why you need a morning routine.

Push Your Insecurities Away, Be Bold, and Start a Business

Twenty-five year old Tekeisha Pages (pictured), from Victoria, Australia launched her brand Remi Collective on Boxing Day 2019 and said the business 'wouldn't have worked out' unless she dropped everything to dedicate all her time to it.

She quit her stable job in retail and started her own full-time bikini brand despite not having any business experience.

"It's been a goal of mine for many years to start a bikini line, so I knew it was finally time to push my insecurities away [be bold] and give it a go!' Tekeisha said.

Read more about how Tekeisha's bikini brand sold out half her stock in one weekend.

5 Movers and Shakers in the Female Entrepreneurship Space

The ratio of women-owned businesses in the U.S. has increased dramatically in the past 50 years – and for the first time, it’s nearing 50%.

If you’re a budding female founder looking to push that women-owned business statistic to more than 50%, then boost your skills and spirit by studying the stories below.

These five founders have successful businesses that are poised for even more growth in the new year.

Ensuring Black Women Entrepreneurs Come Out On the Other Side of COVID-19

Everyone needs to be thinking about how do we make sure that black women entrepreneurs come out on the other side of the COVID-19 crisis – not just survive but thrive afterwards.  They need critical information and resources to sustain themselves.  The Black Women’s Roundtable is investing in these women entrepreneurs with the launch of its Take It to The TOP Entrepreneurship Challenge.

The three-month program will provide resources—and cash prizes—to promote social innovation and develop business leadership skills for black women and girls across the Midwest and Southeast.

Learn more about the Take It To the Top Challenge.

How Women Entrepreneurs Will Lead Us Out of the COVID-19 Crisis

We love the article below by our dear friend and esteemed colleague, Barbara Roberts – an expert speaker and writer on all stages of entrepreneurship from startup through exit and reinvention.

In it, she says:

In crisis or chaos, every entrepreneur must go back to their “Why” as the first step to surviving. “Why are you and your company on this planet? What is the problem that you must solve? What is your essence? How can you make yourself and your company essential to the world and your clients and customers?” The solution to the problem is in the answer to that question.

Read the entire article here (be sure to scroll to:  By Barbara Roberts, Entrepreneurs in Residence, Columbia Business School).  Full white paper can be found at:  Women's Entrepreneurial Journey:  Profiles of leadership in an era of new opportunities.

Does Entrepreneurship Fulfill you Emotionally and Creatively?

According to a FreshBooks survey, 88 percent of entrepreneurs accept the challenges to running their own business because entrepreneurship fulfills them emotionally and creatively.

“Being an entrepreneur is not always an easy path, but with the right opportunity, hard work, and a supportive community, it can be very rewarding,” explains Jenny Hienrich of Herbalife Nutrition in a media statement.

And here's the big surprise:  there's been an unexpected positive effect the pandemic is having on women business owners – from having their own hours, workload, wages and output.

A Semblance of Normalcy Offered by Women Entrepreneurs

With summer plans upended for many families, some programs led by women entrepreneurs try to offer a semblance of normalcy.

Whether teaching kids robotics, pottery or reading and math skills, some summer programs are doing what they can to provide families with a camp-like experience — even if that means going virtual.

Check out these women-owned camps that are helping kids make the most of summer.  Plus, they've made major adjustment to ensure safety for both their staff and young charges.

Love to Do Exceptional Things For Others? Floracracy Is For You!

I [Laurel Delaney] take such delight when I connect with fellow-Chicagoans, especially when its a female business owner such as Sarah-Eva Marchese, founder and CEO of Floracracy, a premium, quality florist offering a meaningful memory.

One of her colleagues, Meagan Elliott, had reached out to me by email in the kindest way to introduce herself and the company.  I responded with a couple of questions for Sarah and the next thing I know I am on a Google Meet chat with her!  What a delight!

Sarah claims that her business is for the person that loves to do exceptional things for others.

What's unique about Floracracy?  It's the only company where you can:

• Order flowers personalized by style or a symbolic message
• Include a beautiful letter that shares the message
• Deliver cooled flowers across the lower 48 states

Why not give them a try?  They are OPEN for business during beta summer 2020 with a risk free offer that guarantees 100% Happiness.   They even say, "If this isn’t your most meaningful experience, we’ll give you your money back."

In the age of COVID-19, this is a perfect time to make people feel good, appreciated and connected.  Why not do it through Floracracy?

I suspect there will be many hosts of online gatherings who will be using Floracracy to send that special something to a speaker, employee, vendor or colleague.

Screenshot courtesy Floracracy's website.  

EFCA Wishes You a Happy Fourth of July!

Are You In a City Where You Can Earn the Most?

According to Bloomberg, median earnings for women entrepreneurs vary widely across the U.S., according to a new analysis of U.S. Census Bureau data by Volusion, an e-commerce store service.

Entrepreneurs make up 7.7% of the total female workforce in the United States, earning a median annual income of $40,000. 

Women running their own businesses are making the most in Denver and Alaska.

Read more at Bloomberg.

Illustration credit Bloomberg.  Source:  Volusion.

What Is Your Company's Core Reason for Being?

What is your company's core reason for being, and where can you have a unique, positive impact on society?  Now more than ever, you need good answers to these questions.  You need to shift from why to how.

Find out what McKinsey & Company has to offer in terms of determining where do we go from here?